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Intelligent Speed Assistance (ISA)
Objections/Rebuttals/FAQs
Objections and Rebuttals
Fleet Objections & Questions (Fright & Fleet)
Benefits & Customized Features
Questions and Situations
Tonality
Teen Driver Speeding Facts
Florida Statistics ISA
“I understand that this is an added expense but it is worth the peace of mind. you told me you were worried about Jimmy. Keeping money in mind, not acting on it could affect your insurance premiums, the cost of these speeding tickets right around $100 + dollars but more importantly; your families well-being. We don’t want to leave anything to chance right?”“I certainly understand this, we are all on a budget, but, Jim, if you don’t handle this today... what’s going to happen with Jimmy’s speeding problem? What’s the next plan? This is a real concern... something moved you to call us today. We have reliable and safe equipment and yes, I am pushing for my product & features, but I also want to sell you a solution for this very real concern. (Concerned tone)“One of the worst things I hear on the phone from clients is that their teen got into a wreck, this system is designed to help your teen build better driving habits. We can’t put a price on their safety, but we can prevent them from accidents, costly speeding tickets or even worst losing their life. Perhaps Jimmy can pay for this or even split the cost?“Jim, I get it, we are all on a budget here, while this service may seem like an investment upfront, think of it as paying for peace of mind. Knowing that everything is taken care of and that you won’t have to worry about unexpected issues can save you more in the long run—both in terms of stress and potentially higher costs down the road such as court costs, speeding tickets, or even a DUI citation for example... "Jim, I completely understand you want to save money, but it’s about more than just cost. Installing speed-limiting technology in your teen’s vehicle could literally save their life. We focus less on the potential risks after it’s too late and more on guiding young drivers toward a safer, more responsible way of driving. This is an investment in their future, and ultimately, their safety of others"“Oh yes of course I know how important price is, we are all on a budget but can you really put a price on the safety of your spouse, child or family etc? He is less likely to get a costly speeding tickets, cause bodily harm to others,not to mention the insurance will skyrocket. $120 a month is not much compared to the thousands you can face if this behavior continues. Let’s get your son back to driving and you can be worry free before it is too late sir...”“There will be a time when yelling at your child and paying costly court costs for speeding tickets won’t cut it, this device will teach them how to drive safe, somewhat retrain their brain to drive smarter”
(The “just looking” client is as common as the sunrise!) Start a conversation, do not sell them in this point you want to ask questions and build a connection.)“Awesome, I am glad you decided to look here, and I understand there is a main concern that moved you to call us today. Let me ask you a few quick questions and I can make this very easy for you.” What has you looking for a speed limitation device? How long has that been going on for by the way?” (Concerned tone)“I am so happy you are looking at us, what has you looking into the speed limitation device?” (Curious tone)“Well, congrats for taking the initiative on this matter, what has you looking for a limitation device? *They give you the concern etc. - Respond - ”I see, let me highlight just a few things” respond with the benefits that would help this client in this situation they are in.
“Absolutely, that is totally fine. I think it is a great idea to discuss this with your (Other parent). I am sure they share your concerns with how fast speeding can cause an accident. (Allow for response) - Return with positives - ”I can guarantee she would be happy to know that her son is safer and can avoid injury, or bodily harm or even costly tickets for speeding once they have this installed. We are getting quite a few requests for this new system let me get you set up today (allow for a response) and if you have any further questions I can further assist you!” *SCHEDULE CLIENT“I understand you would like to speak with your spouse before moving forward, usually when I hear a customer say this, it means I haven't done a good job explaining the value we offer. The device serves as a safety mechanism... giving you a sense of calmness with everything that is going on with Jimmy. Being proactive with this matter will be a huge benefit for not only Jimmy, but the family overall. You and your spouse won’t have to worry about accidents or speeding anymore. (Give benefits of the product and how it helps in this situation) This device is in high demand at this time let’s set you guys up for one before it is too late... I understand, let's give them a call and I would be happy to discuss the benefits of our product. I can also answer any questions they may have what is their phone number?
Pro - 2 year plan:"Based on what you've shared with me, the option I recommend most is our 2-Year Safe Driving Plan because it gives you the biggest overall benefit. You'll save up to 40% compared to paying month-to-month, and your higher speed allowance gives you more flexibility while still helping you build safer driving habits. The best part is that you won't have to worry about changing plans or losing these benefits for the next two years. The system continues learning your driving patterns over time, provides advanced driving insights, and helps you stay focused on safe driving. Most customers choose this option because it saves the most money and gives them the most peace of mind."
"This isn't just about saving money.
The longer you're on the program, the more valuable the driving insights become. Over time, you'll be able to see patterns, improve your driving habits, and take advantage of advanced analytics that simply aren't as beneficial over a shorter period. On top of that, you're saving up to 40%, so you're getting the most features for the lowest overall cost."
"My goal isn't just to help you get a speed limiter installed it's to help you choose the option you'll be happiest with a year from now. Most customers who choose the 2-Year Plan tell us they appreciate knowing they locked in the biggest savings from the beginning, and they like having two years of continuous coaching and insights to help them become safer drivers.
It ends up being less stress, more savings, and better long-term value."
AGENTS:
The 2 year plan may not be the best choice for every client. If someone only expects to need the device for a few months, or strongly values flexibility over savings, the shorter plans may genuinely fit them better. Confidently recommend the 2-year plan first, but please remaining transparent with your clients.
"Based on what you've shared, I'd recommend our 2-Year Plan because it gives you the greatest overall value. If flexibility is your top priority instead, we do have shorter-term options, let me share these plans & benefits with you now..."
Copilot - 1 Year Plan: "If you're looking for a little more flexibility while still wanting to save money, our 1-Year Plan is a great option. You'll save 20% compared to our month-to-month plan, so you're still lowering your monthly cost while enjoying the benefits of the speed limiter and safer driving support. Many customers choose this plan because it offers a nice balance between savings and flexibility without committing to the full two years.""Our 1-Year Plan is designed for customers who want meaningful savings but aren't quite ready for our longest plan.
You'll still save 20%, reduce your monthly payment, and continue building safer driving habits while enjoying all the core benefits of the device."Kickstart - Month-to-Month Plan: *Notice we don't apologize for this plan. This may be the perfect option for a client looking for flexibility!"We also offer a month-to-month option for customers who prefer maximum flexibility. There isn't a long-term commitment, so if your situation changes, you'll have that freedom. It really gives you the convenience of paying as you go."
"Some customers simply don't know how long they'll need the speed limiter, and that's exactly who our month-to-month plan was designed for. It gives you the flexibility to move month by month without a longer commitment. While still providing the safety features and support to help you build confident and responsible driving habits every time you're on the road. "
"If flexibility is your top priority, our month-to-month plan is an excellent choice. It allows you to move month by month without a long-term commitment while still giving you access to the speed limiter's safety features, helping you develop safe driving habits and drive with greater confidence."
AGENTS: Always follow up with a closing line"Which of these options feels like the best fit for your situation?"
"Based on everything we've discussed, I still believe the 2-Year Plan (Pro Plan) gives you the best value. Does that sound like the direction you'd like to go, or would one of the shorter-term options better fit your needs?"
"I totally understand, those tools are definitely helpful for awareness. But the key difference with our Intelligent Speed Assistant is that it’s proactive, not just reactive. Most apps tell you after your teen has already been speeding. By then, the risk has already happened. ISA steps in to prevent speeding as it’s happening, based on the exact road they’re on. It’s real-time safety, not just reporting.""Most of those apps or devices, which usually come with monthly subscription fees, ISA is an investment that will actually changing driver behavior, not just monitoring it."
"That’s a great start, but a speed governor just sets a max speed, like 90 or 100 mph, right? So your teen could still drive 50 in a 25-mph neighborhood or speed through school zones. It doesn’t adjust based on road limits, and it doesn’t help in day-to-day driving situations where the real danger often is.""Also, newer vehicles with governors often include a shut-off switch, so they’re not exactly teen-proof. With ISA, there’s an override button for safety. For example, if you need to pass someone quickly, but it can’t just be disabled or turned off by your teen. It’s designed to keep them safe even when they don’t want to be."
“I understand, but unfortunately this device is not for sale. Not only does it cost thousands of dollars to build, but there is also licensing and monitoring requirements. You want access to all the reporting correct? “I understand, however, this device is not for sale sir... the ISA is designed to be temporary once you and your teen are satisfied with the driving skills, simply have the ISA device removed from your vehicle. It’s free!” Minimum lease is 6 months “Our minimum lease is only 6 months, therefore once you have taken the time to focus more on the goal of training the new driver you can take it off. It takes at least 6 months to develop good/better habits and that should be the main focus. LifeSafer ISA is all about making driving safer and giving you peace of mind throughout the learning and development period.” "Jim, we know that seem like the better option, but this device costs thousands to build. The benefits of paying for a lease is you get customer support and weekly reporting as well. In the long run you will save money, but it’s about more than just saving. Installing speed-limiting technology in your teen’s vehicle could literally save their life. At LifeSafer ISA, we focus less on the potential risks after it’s too late and more on guiding young drivers toward a safer, more responsible way of driving. This is an investment in their future, and ultimately, their safety and after the 6 months you can just remove it. It’s free!”
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