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Intelligent Speed Assistance (ISA)

  • "I need to speak to my spouse before I move forward”
    “Absolutely, that is totally fine. I think it is a great idea to discuss this with your (Other parent). I am sure they share your concerns with how fast speeding can cause an accident. (Allow for response) - Return with positives - ”I can guarantee she would be happy to know that her son is safer and can avoid injury, or bodily harm or even costly tickets for speeding once they have this installed. We are getting quite a few requests for this new system let me get you set up today (allow for a response) and if you have any further questions I can further assist you!” *SCHEDULE CLIENT “I understand you would like to speak with your spouse before moving forward, usually when I hear a customer say this, it means I haven't done a good job explaining the value we offer. The device serves as a safety mechanism... giving you a sense of calmness with everything that is going on with Jimmy. Being proactive with this matter will be a huge benefit for not only Jimmy, but the family overall. You and your spouse won’t have to worry about accidents or speeding anymore. (Give benefits of the product and how it helps in this situation) This device is in high demand at this time let’s set you guys up for one before it is too late...
  • “’I’m just looking for information”
    (The “just looking” client is as common as the sunrise!) Start a conversation, do not sell them in this point you want to ask questions and build a connection.) “Awesome, I am glad you decided to look here, and I understand there is a main concern that moved you to call us today. Let me ask you a few quick questions and I can make this very easy for you.” What has you looking for a speed limitation device? How long has that been going on for by the way?” (Concerned tone) “I am so happy you are looking at us, what has you looking into the speed limitation device?” (Curious tone) “Well, congrats for taking the initiative on this matter, what has you looking for a limitation device? *They give you the concern etc. - Respond - ”I see, let me highlight just a few things” respond with the benefits that would help this client in this situation they are in.
  •  I already use tracking apps and monitoring programs that tell me if my teen is speeding or where they are.
    "I totally understand—those tools are definitely helpful for awareness. But the key difference with our Intelligent Speed Assistant is that it’s proactive, not just reactive. Most apps tell you after your teen has already been speeding. By then, the risk has already happened. ISA steps in to prevent speeding as it’s happening, based on the exact road they’re on. It’s real-time safety, not just reporting." "Most of those apps or devices, which usually come with monthly subscription fees, ISA is an investment that will actually changing driver behavior, not just monitoring it."
  • Well, I already have a speed governor in my car.
    "That’s a great start—but a speed governor just sets a max speed, like 90 or 100 mph, right? So your teen could still drive 50 in a 25-mph neighborhood or speed through school zones. It doesn’t adjust based on road limits, and it doesn’t help in day-to-day driving situations where the real danger often is." "Also, newer vehicles with governors often include a shut-off switch, so they’re not exactly teen-proof. With ISA, there’s an override button for safety—like if you need to pass someone quickly—but it can’t just be disabled or turned off by your teen. It’s designed to keep them safe even when they don’t want to be."
  • "This is too expensive”
    “I understand that this is an added expense but it is worth the peace of mind. you told me you were worried about Jimmy. Keeping money in mind, not acting on it could affect your insurance premiums, the cost of these speeding tickets right around $100 + dollars but more importantly; your families well-being. We don’t want to leave anything to chance right?” “I certainly understand this, we are all on a budget, but, Jim, if you don’t handle this today... what’s going to happen with Jimmy’s speeding problem? What’s the next plan? This is a real concern... something moved you to call us today. We have reliable and safe equipment and yes, I am pushing for my product & features, but I also want to sell you a solution for this very real concern. (Concerned tone) “One of the worst things I hear on the phone from clients is that their teen got into a wreck, this system is designed to help your teen build better driving habits. We can’t put a price on their safety, but we can prevent them from accidents, costly speeding tickets or even worst losing their life. Perhaps Jimmy can pay for this or even split the cost? “Jim, I get it, we are all on a budget here, while this service may seem like an investment upfront, think of it as paying for peace of mind. Knowing that everything is taken care of and that you won’t have to worry about unexpected issues can save you more in the long run—both in terms of stress and potentially higher costs down the road such as court costs, speeding tickets, or even a DUI citation for example... "Jim, I completely understand you want to save money, but it’s about more than just cost. Installing speed-limiting technology in your teen’s vehicle could literally save their life. We focus less on the potential risks after it’s too late and more on guiding young drivers toward a safer, more responsible way of driving. This is an investment in their future, and ultimately, their safety of others" “Oh yes of course I know how important price is, we are all on a budget but can you really put a price on the safety of your spouse, child or family etc? He is less likely to get a costly speeding tickets, cause bodily harm to others,not to mention the insurance will skyrocket. $120 a month is not much compared to the thousands you can face if this behavior continues. Let’s get your son back to driving and you can be worry free before it is too late sir...” “There will be a time when yelling at your child and paying costly court costs for speeding tickets won’t cut it, this device will teach them how to drive safe, somewhat retrain their brain to drive smarter”
  • “I don’t want to lease the device I just want to buy it outright”
    “I understand, but unfortunately this device is not for sale. Not only does it cost thousands of dollars to build, but there is also licensing and monitoring requirements. You want access to all the reporting correct? “I understand, however, this device is not for sale sir... the ISA is designed to be temporary once you and your teen are satisfied with the driving skills, simply have the ISA device removed from your vehicle. It’s free!” Minimum lease is 6 months “Our minimum lease is only 6 months, therefore once you have taken the time to focus more on the goal of training the new driver you can take it off. It takes at least 6 months to develop good/better habits and that should be the main focus. LifeSafer ISA is all about making driving safer and giving you peace of mind throughout the learning and development period.” "Jim, we know that seem like the better option, but this device costs thousands to build. The benefits of paying for a lease is you get customer support and weekly reporting as well. In the long run you will save money, but it’s about more than just saving. Installing speed-limiting technology in your teen’s vehicle could literally save their life. At LifeSafer ISA, we focus less on the potential risks after it’s too late and more on guiding young drivers toward a safer, more responsible way of driving. This is an investment in their future, and ultimately, their safety and after the 6 months you can just remove it. It’s free!”
  • “From our experience and listening to our clients - the biggest overhead with your fleet is the cost of fuel am I right?...
    Save on the cost of fuel and improve gas milage! regulating the speed of a your fleet trucks can improve its fuel efficiency and lower fuel costs. When a truck's speed is controlled or limited, it helps to avoid rapid acceleration and deceleration, which can burn more fuel. Trucks that maintain a steady speed (especially within the optimal range, typically between 55 and 65 mph) consume less fuel because the engine operates more efficiently.”
  • Here’s some long term benefits, not just by having the ISA but preserving your investments. (Fright, Fleet, or Work Vehicles)
    Reduced engine strain: Maintaining a steady, moderate speed reduces the strain on your engine. Rapid acceleration or high-speed driving can put more stress on the engine, transmission, and other components, leading to faster wear and tear. Improved fuel efficiency: As mentioned earlier, driving at a regulated speed helps optimize fuel consumption, which also means your truck is working less hard and using fuel more efficiently. This saves both money and energy in the long run. Less wear on brakes: Driving at a consistent speed reduces the need for frequent braking and hard stops, which can extend the life of your brake pads and other brake components. Reduced tire wear: Consistent speeds prevent excessive tire wear caused by rapid acceleration and braking. Tires last longer when the truck is driven smoothly. Lower maintenance costs: By driving at a more controlled speed, your truck is less likely to face premature mechanical issues, meaning you can save money on costly repairs or early replacements. Overall, driving at a more regulated speed doesn’t just conserve fuel, but it can also help preserve the health of your truck and reduce long-term maintenance expenses.
  • Focus on your BUSINESS:
    By installing ASI system, you are protecting your company as well, you can avoid costly situations like your employees being pulled over for speeding violations, which could result in higher insurance rates. Let’s help keep your business trucks on the road safely, reducing risks and allowing you to get back to focusing on running your business without unnecessary worries. “Safety must be your #1 priority not only for your employees but your clients and others on the road. It’s no secret that higher speeds lead to more cause of fatality or serious injuries. Our lease is only 6 months at a time, therefore once you have taken the time to focus more on the goal of training the employee you can take it off. It takes at least 6 months to develop good/better habits and that should be the main focus. LifeSafer ISA is all about making driving safer and giving you peace of mind throughout the learning and development period of your employees.” “This is a huge decision we are not talking one car you are talking about a fleet of vehicles am I right? yeah, we understand this may seem like a huge investment now, but it will save you so much money in the long run! Not to mention less damage to your fright, your fleet, or work vehicles.
  • ISA Customized Features:
    Allows you to set a tolerance level above the speed limit when configured this feature lets the driver exceed the speed limit by the amount you've programmed such as plus 5 mph. The optional emergency override button allows the driver to go above the speed limit if needed the override button has built-in safety features that set limits on how fast how far and for how long you can exceed the limit making sure safety remains a top priority. ISA offers a parent override option as well allowing you to disable the system when needed ISA helps develop safer driving habits over time with ISA reporting you can track your teens driving performance including details like harsh breaking events frequency of driving at the Max speed and more!
  • ISA Benefits
    We are the only company that can accommodate installations across the country! LifeSafer has over 1600 locations across the country available! We offer a Free Removal service for you as a reward for your teen driving safely! We want to celebrate their success and safe driving! System will affect harsh braking and peel out situations. The device can slow the accelerator if needed. Included GPS can detect the device location and adjust the speed limitations according to the local posted speed limit. The device has a customizable override system in case there is an emergency or if you are needing to pass a vehicle. The override is available once per drive cycle and is tracked in 2-minute increments. Teens are 13% more likely to be involved in a speeding-related crash compared to drivers aged 20 and older If the driver attempts to go over the speed limit the pedal will not respond To the attempted increase Speed IQ varies on any given road Distracting Driving Regulations Monitoring for habitual speeders Regulated States are ML, VA, WA, NY There can be pre-set limitations on each device There is no monthly download required. Install is non-intrusive and takes only 1 hour State of the art technology to monitor your vehicle speed ensuring you never exceed the posted limits. We can govern the “Take off” meaning the driver will try to take off quickly at a stop light per se, “pedal to the metal etc the device will help the vehicle take off slowly and gradually increase speed. OVD 2 Reader we have the ability to send reporting if applicable. Our device regulates the speed based on GPS location. Ex: Entering school zones and the limit is 15 mph the device will regulate the speed so you never go over the posted speeds in the zone. Max speed limit - you may choose We install a clip in the gas pedal so it won’t allow the driver to go over a certain speed limit. Very accurate and precise equipped with GPS capabilities. We are the leader in safe driving services in the world. Free Removal -Higher driving speeds impact the number of crashes and the crash severity increases disproportionally. With lower speeds the number of crashes and the crash severity decrease. SAVE on gas, When you drive smoothly and avoid rapid acceleration or braking, your car uses fuel more efficiently. Sudden acceleration and frequent stops tend to waste fuel because the engine has to work harder. Maintaining a steady, moderated speed allows your engine to operate at its optimal efficiency, which leads to better fuel economy. -This device helps your vehicle operate within the recommended speed limits, reducing the risk of accidents and enhancing overall road safety. Excellent addition for families whether you have a new driver hitting the road or you're interested in promoting safe driving practices within your household ISA has you covered! Customizable settings that allow you to tailor the system to your family's needs or for businesses managing multiple vehicles. See reports right from the website! (App coming soon) This safety device makes long journeys easier to complete. It relieves you from the need to keep checking your speed, by restricting your ability to exceed the speed limit in that area. No one in the market has a variable setting for speed limit - what our device does is it adjusts to the posted speed limit via GPS. We give you the report and variable limiter... - our device serves as a training tool. Other trackers reed out if the driver speeds- then you still have to sit with the driver, kids, spouse etc discuss consequences for their actions etc. yell and scream at them lol
  • Can ISA be installed on electric and hybrid vehicles without compatibility issues?
    Yes
  • ISA Video
  • Does the device require an internet connection, or does it function independently thru a tower? 
    No, it's based on GPS technology, not cell phone data. Unlike cell towers, which can be unreliable, GPS communicates directly with satellites, ensuring more accurate and consistent tracking. This is why we rely on GPS—it offers a more dependable connection and precise data compared to cell towers
  • How frequently does the device update speed limits based on GPS data?
    It will update as you approach speed limit signs and changes, adjusting quickly with turn-by-turn instructions, just like the navigation on your phone.
  • How is the data stored and protected from unauthorized access?
    We always prioritize the privacy of your data and never share it without your consent. It is automatically sent to a secure portal for your access
  • Are there discounts for Military, First responder, Medical field or educator?
    Yes, 10% off for the life of the program.
  • Will the device be easily removed by just taking it off?
    No, it is not easily removed. we use connectors to keep it installed and we also have tamper evident seals to prevent someone from taking it off and we can identify when someone has tried to tamper or take it off.
  • What is the upgrade when the client goes from paying $89 vs $119?
    The upgrade includes our added GPS Antenna, Software enabling the GPS speed limiting, hands-free display, and emergency override option.
  • What is Intelligent Speed Assist?
    It's a vehicle safety device that a trained / certified expert installs for you! It's active, real-time, intelligent, advanced ISA system goes beyond the capabilities of a "governor" or "tracking app”
  • Will installing this device void my warranty?
    No, it does not void the warranty, in fact, it may help it, also some clients let their insurance companies know they have this device and they get discounts.
  • How does ISA slow me down?
    ISA uses GPS to identify speed limits on the roads your teenage driving and syncs with the vehicle to prevent speeding if the driver attempts to go above the speed limit the pedal will not respond to the attempted increase ensuring the driver remains safe.
  • How does the parental controls work?
    All parental control are available on the app coming soon - Right now, the changes can be made by emailing Speed@lifesafer.com and then coming in to make those changes.
  • Will the device affect the performance in harsh weather conditions such as heavy rain/snow?
    No, we limit the speed only the speed we don't take into account anything with the weather for example if it is snowing that does not mean that we will configure an even lower speed.
  • Does this device help lower my car insurance if I inform them I got it installed?
    Possibly, you may want to check with the insurance company, for sure.
  • Where can a client call for customer service?
    For questions, rescheduling or removals the 1-800-234-5603.
  • How accurate is the GPS with speed limit postings? 
    GPS is highly accurate and will remain operational 99% of the time
  • What happens if the GPS signal is lost does the device have an offline mode or fallback system?
    Yes, back up data defaults to the internal map system. It defaults to what the limit is in that area.
  • How do I know if I am going too fast? is there a display or something?
    ISA offers features to boost road awareness, such as visual alerts for changes in speed limits when the speed limit decreases the display on the left side flashes red to signal that it's time to slow down the monitor will flash green for increased speed limits letting the driver know it's safe to speed up.
  • How does the device regulate the speed of my vehicle when I turn from one street at 35 MPH vs a 25 MPH zone?
    ISA includes a GPS that can detect the device location and adjust the speed limitations according to the local posted speed limit. ISA Uses 3 layer GPS to determine speed limits just like your turn by turn vehicle or phone navigation
  • Will this be compliant with laws that are being passed to require speed restricted devices in some states right now?
    Yes, We are currently collaborating with lawmakers to pass legislation, and it is expected to become mandatory in the near future. We can even provide reporting if applicable.
  • Is there an API available for businesses to integrate with their own systems?
    No, We have our own telematics system and control our own data. We will provide this data, which will be accessible through the portal.
  • Is this device hard wired?
    No, it is not hard wired it is linked to your OV2 reader, we also install a pedal clip on the gas pedal this way the driver cannot go over a certain speed limit
  • What are the main reasons that someone would need an emergency override?
    To pass other drivers or if you are going up hill, you can hit the button to override say up 20 miles more. (low usage: dangerous situations, medical emergencies)
  • How do we know the device was sent to the shop?
    You can email Thomas Poole to confirm.
  • Are there any success stories or case studies that demonstrate the speed device's impact? 
    There have been case studies that suggest that speed-limiting technology, in combination with driver education, can help create safer driving habits and contribute to a reduction in accidents among teen drivers. Additionally, many parents report feeling more confident in their teens’ driving abilities when these devices are in place, knowing that speed limits are being strictly adhered to.
  • Can the client install ISA themselves?
    No, it is plug and play, however, there are permits and configurations that need to be done by a professional certified installer.
  • Stop selling; start connecting:
    Clients are tired of hearing endless sales pitches they probably spoke to a few salesmen before calling you. Ditch the fluff, and focus on building authentic relationships. You don’t need to be their best friend, but genuinely show that you care about solving their problem. This is an emotion-driven sale.
  • Disarming the Client
    Use humor and laugh a little when appropriate this is a serious matter but being friendly and funny goes a long way!
  • Push to close phrases/Execution:
    We see a huge spike in business this time of year, I will put you on the schedule because its about to get busy.... keep in mind it takes a few weeks to get this device installed as well. I have Monday at 9am open. Next, I'd like to put you on the books for Monday at 9am or will 10am work better? Okay let's do this... Okay it is my suggestion that we... From my experience it is best to... Tell you what, I will put you on the schedule for now...
  • Tonality
    Use curious tones & concerned tones the clients need to feel important and that you show real concern for their situation.
  • Cost of speeding in America: Enhanced driver protection with LifeSafer® Intelligent Speed Assistance™
    Category: Cost of speeding in America: Enhanced driver protection with LifeSafer® Intelligent Speed Assistance™ "I completely understand—every dollar counts, especially when it comes to raising a teenager. I hear that from a lot of parents. But I always come back to this one number that honestly gives me chills every time I say it...In 2020 alone, motor vehicle crashes involving teens led to over $40 billion in medical costs. That’s not even counting the emotional toll families go through. And the hardest part? So many of those crashes involved speeding—something that could’ve been prevented." "I know our product might feel like a big expense up front. But compared to what a hospital bill—or worse, a life-altering moment—can cost... it’s really a small investment in making sure your teen, and everyone around them, gets home safe." "Speeding might seem like a minor issue to your teen, but the financial implications can be quite significant. On average the cost of a speeding ticket is around $150? Get pulled over too many times and it will quickly escalate" "Also, school zones or construction zones are worst" "Speeding ticket can cause your teen's insurance rate to increase by 25% or more, and this increase can last for up to three years. For teen drivers, this could mean an additional cost of over $1,500 per year in insurance premiums. Just imagine what that could add up to over a few years!" "Considering these costs, it might be worthwhile to look into options like an Intelligent Speed Assistance (ISA) system. With a two-year plan costing around $120 per month, or $1,440 annually, it could actually be less expensive than dealing with the aftermath of a single speeding ticket."
  • Teen Driver Speeding Facts
    "I can understand how concerning it must be to have a teen driver who has a need for speed. It's great that you're looking into this speed assistant! I have teenagers myself and the dangers and costs associated with speeding, might surprise you!" "You know, I talk to a lot of parents who are where you are right now—trying to give their kids independence, but still wanting to keep them safe. And I’ll be honest with you… when it comes to teen driving, some of the stats really are scary. Especially when you start looking into the numbers around speeding." "For example, speeding isn’t just a bad habit—it’s actually a leading factor in fatal crashes with teens. According to the CDC, car crashes are the number one cause of death for teens in the U.S. And about a third of those fatal crashes, the teen was speeding. Some reports even show it’s more like 40%. It’s really heartbreaking." "Younger drivers—kids like Jimmy—are actually way more likely to be involved in these kinds of crashes than older, more experienced drivers. One study said they’re nearly four times more likely to be in a fatal crash. That’s not something any of us want to imagine, but it’s why prevention matters so much." (Governors Highway Safety Association) "What really stuck with me is this one stat from the NHTSA—it said over 13% of young drivers in fatal crashes had already been caught speeding before. So it’s not always a one-time thing... teens who speed tend to keep doing it. Especially as they get more confident behind the wheel." (National Highway Traffic Safety Administration) "That’s why I feel so strongly about our Intelligent Speed Assistant. It’s not just about knowing if Jimmy is speeding—it’s about helping him not do it in the first place. It’s like giving him a gentle nudge to make the safer choice, even when you’re not there." "This isn’t just about a device. It’s about peace of mind. It’s about knowing that even when you can’t be in the car with them, something is helping Jimmy make safer decisions." "The consequences of speeding can get very real, having an honest conversation with your teen about the dangers and consequences of speeding can be a powerful tool!" "Your concern and proactive approach can make a big difference in helping your teen develop responsible driving habits. Next, let's discuss setting up the appointment for the Speed Assistant this coming Monday or Tuesday which day would work best?"
  • FL Conversation Starters:
    "Sandy, it can be tough raising a teenager — especially one who's just gotten behind the wheel. But I also want to make sure you know what’s at stake, especially since he’s been speeding." "Speeding might seem like 'normal teen behavior,' but in Florida, it can have some serious and long-term consequences." "Think of ISA as a safety net — one that keeps him from making a dangerous mistake, while still giving him the freedom to drive. It's an alternative to the stress, the risk, and possibly having to take his license away if things escalate." "Jimmy's at that age where a little guidance — especially the kind that he can't ignore — can go a long way in shaping how he drives for the rest of his life. I think ISA could really help both of you sleep better at night."
  • GDL Graduated Driver Licensing explained:
    GDL Graduated Driver Licensing explained CLICK HERE "The GDL laws have helped reduce teen crash rates. But here’s the thing: the GDL system can only do so much. It gives them structure, but it doesn’t stop them from speeding." "The GDL laws are a great start — but ISA is the safety net that helps cover what the law can't always prevent." "Did you know Florida was the first state in the entire country to put Graduated Driver Licensing laws in place? That was back in 1996. The idea was to protect teens — and everyone else on the road — by easing them into full driving privileges. It limits things like late-night driving and having too many friends in the car, because those are the kinds of situations where crashes happen most often." "Let’s say you’re in the car with Jimmy — he’s required to have someone over 21 with him anyway while he’s got his learner’s permit. What if he decides to show off or gets upset and floors it? Just because you're there doesn't mean he's going to listen. You might not be able to react fast enough to stop him." "That’s where our Intelligent Speed Assistant (ISA) comes in. It’s like a digital seatbelt for his speed — it can monitor and even limit how fast the car is going. So even if he tries to push the limits, the car won’t let him. It takes that risky decision out of the equation and gives you, as a parent, some peace of mind."
  • Florida Statistics:
    Florida Statistics: "The financial cost can be harsh, for example, just one speeding ticket in Florida can cost anywhere from $25 up to over $250. But that’s just the ticket. The real hit comes from insurance — for teens, that one ticket can raise premiums by 15 to 25%, and that increase can last up to 3 years. That’s hundreds, maybe thousands of dollars." "But what worries me more is the safety side. Speeding is a major factor in teen crashes here in Florida — about 1 in 5 fatal teen driver or passenger crashes involve speeding. These are real lives lost, and many more are seriously injured each year." "The law also tries to keep teens on a tight leash for a reason: teens can’t have any moving violations for the first year they have their learner’s permit. If Jimmy gets caught speeding again, he could have to hold that permit for another full year — or even lose his license entirely. And under Florida law, as the parent who signed the consent form, you can revoke his license if needed." "But instead of going down that road, there’s a better option — that’s where our Intelligent Speed Assistant (ISA) comes in. It’s designed to help Jimmy become a safer, more responsible driver. It actively monitors the speed of the car and helps prevent him from going over the speed limit. It’s not about punishing him — it’s about giving him a tool to help build good habits behind the wheel."
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